Our project experience, market research and analysis capabilities underpin the planning process for hotel, tourism and leisure projects. By thoroughly understanding market characteristics and trends, we are able to identify development opportunities and provide corresponding concept and product positioning recommendations for maximizing project performance.
Horwath HTL reports are relied upon by developers, operators, lenders and investors.
- Market, Financial and Feasibility Studies
Socio-economic and demographic aspects, demand profile and supply characteristics are considered to determine project’s competitive position and market orientation. Also, economic feasibility is appraised through a deep financial analysis.
- Appraisal Reports
The value of the running business is determined considering market aspects and its operational performance, through cash flows, replacement cost and market value
- Land Valuation
The land value is esteemed according to project’s development potential and comparative sales.
- Destination and Large Scale Project Master planning
Al market aspects and multipurpose schemes are analyzed, considering land use and permitted density, to establish a product definition to achieve the greatest profit of each business area.
- Hotel Management Company Selection and Contract Negotiation
We assist our clients in the evaluation, selection, negotiation and closing processes of franchise and/or administration contracts.
- Highest and Best Use Analysis
We look for the best and largest use of the land or property to generate the maximum profit, by exploring the possible physical, legal permitted, financial and maximum productive use.
- Business – Strategic Planning
We assist in developing a strategic plan that includes demand analysis and product definition, financial projections, operating company policies and marketing and branding strategies definition.
- Benchmarking
We monitor the tourism sector, which allows comparing similar products in terms of performance, product, marketing and commercialization.
If you wish to use our services to create greater effectiveness and a growth in the operation of your company, contact Carlos Garza at +52 (55) 8503-4224 or contacto@horwath.com.mx
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